CRM are applications designed to help companies with Customer Relationship Management (CRM). This often consists of keeping track of customer data, conversations, and lead status.

CRMs are designed to help companies build and manage business customer relationships. This increases the likelihood of returning customers, recommendations, and higher ratings. 

There are several CRMs like HubSpot, Salesforce, Zoho, and even Microsoft. Tom Chesnutt is primarily focused on HubSpot support but has experience in others as well.

An integration is how different systems communicate with one another. This includes data transfer & transformation. This includes services like Make, Zapier, and custom API solutions.

Integration is a key component in efficiency & security for many companies. The ability to automatically have data transfer between company tools minimizes inconsistencies and in many cases eliminates the use of export and import tools.  

A Tom Chesnutt integration comes in levels based on tools available with your specific need.

Level 1: Implementing built in integrations tools.

Level 2: External integration tools like Make & Zappier

Level 3: Small custom apps hosted on a server you contoll.